In implementing SEO, businesses will target a number of keywords to start. Once you have listed the targetted keywords, you cannot let it be unmonitored. Here is where daily keyword rank tracking plays a role. With the right tool and techniques, the business will be successful in keeping up with the performance.
In this article, we will further discuss the techniques of daily keyword rank tracking to maximize SEO.
What Is Keyword Rank Tracking?
Before going further into the technique, let’s go for a refresher by knowing the meaning of keyword rank tracking as one of the SEO tasks. Keyword rank tracking is the activity of monitoring the targeted keywords of your business and analyzing its performance.
This activity is done to make sure that you keep track of the SEO performance through keywords. Knowing where your targeted keywords rank will help you measure the strategy implemented.
This activity needs to be done regularly to notice the ups and down of the keywords. Thus, if you have a big number of keywords, you might don’t want to track it manually. Lucky you, this article will let you know the right techniques and how to analyze it.
The Techniques for Daily Keyword Rank Tracking
Here are some techniques for daily keyword rank tracking. Knowing these techniques can identify opportunities to improve your search rankings and drive more traffic to your website.
Use Keyword Rank Tracker Tool
One of the easiest and most effective ways to track keyword rankings is by using a keyword rank tracker tool. There are several keyword rank tracker tools available, such as Sequence, which can help you monitor the performance of your target keywords.
Keyword rank tracker tool provides valuable insights into your website's SEO performance. They allow you to monitor keyword rankings on a daily basis, which helps you identify trends and fluctuations in search rankings.
We recommend you choose the right keywords according to your budget and needs. Keyword rank tracking can be done easily in Sequence Stats since it can tell you the daily data and the detail about it. Here is the preview of the dashboard
Picture 1: Rank dashboard in Sequence
That dashboard shows the daily data of the keywords you inputted to Sequence. In this tool, you are not only tracking keyword ranking, but you can automate other SEO activities such as competitor monitoring, keyword research, etcetera.
Choose The Target Keywords
Choosing the right target keywords is critical for effective keyword rank tracking. Start by selecting keywords that are relevant to your business, products, or services, and have a high search volume. You can use the keyword ideas feature embedded in Sequence.
It's important to consider the competition and difficulty of the keywords you choose. Focus on keywords that strike a balance between relevance, search volume, competition, and difficulty.
Another factor to consider when choosing target keywords is user intent. User intent refers to the reason behind a user's search query. Are users looking for information, products, or services?
Understanding user intent can help you optimize your content and targeting strategies to drive more traffic and conversions.
To help you find the most relevant and profitable keywords for your business, this feature gives you valuable metrics data such as search volume, difficulty, CPC, and other metrics.
Figure 2: Keyword Ideas page in Sequence Stats
Track Local and Mobile Rankings
Some people might think that desktop results are foremost important to track. However, it is not enough to only track desktop rankings, as local and mobile rankings also have a significant impact on SEO performance.
With the increasing use of mobile devices, tracking local and mobile rankings is crucial for SEO success. Local and mobile search results are often different from desktop rankings and can have a significant impact on website traffic and conversions.
Sequence allows you to track local and mobile rankings. This tool will ask you to define the location and the device of the keywords before you submit it to the rank tracker. That way, you can track multiple keywords with different locations and devices.
Picture 3: Add keywords to the Sequence with different settings on the location, device, and language
You can also use Google My Business to track local rankings and optimize your Google Maps listing to improve local search visibility.
Monitor Competitor Rankings
Monitoring your competitors' keyword rankings can provide valuable insights into their SEO strategies and help you identify new opportunities to improve your search rankings.
By analyzing their keyword targeting, content, and backlink strategies, you can identify areas where you can improve your own SEO strategy.
Luckily, in Sequence, you can do multiple SEO tasks including competitor monitoring. Go to the Domain Watchlist and add competitors to your list. Then, the system will give you their performance data such as top keywords and top pages.
Picture 4: Domain Watchlist Detail Page in Sequence
Knowing what keywords they are tracking and what pages they are performing will give you some insight into the gap. Thus, you can evaluate your content and SEO strategy to beat the competitor.
Analyze Keyword Metrics
The next technique for daily keyword rank tracking is to analyze the keyword metrics. Analyzing keyword metrics can help you prioritize your keyword-targeting efforts and identify new opportunities for optimization. Keyword metrics include search volume, competition, keyword difficulty, CPC, and SERP Availability.
Picture 5: Keyword Metrics available in Sequence Stats - Rank Dashboard
Those keyword metrics are important in measuring SEO success because they provide insights into how well your website is performing in SERP for specific keywords.
Here are their importance:
Identify Relevant Keywords: Keyword metrics help you identify the most relevant keywords for your business based on in-depth analysis.
Measure Performance: Keyword metrics help you measure the performance of your SEO efforts by tracking keyword rankings, impressions, click-through rate (CTR), and other metrics.
Prioritize Efforts: Keyword metrics can help you prioritize your SEO efforts by identifying the most important keywords for your business based on the metrics.
Optimize Content: Keyword metrics can also help you optimize your content by identifying the keywords that are most relevant to your target audience. By incorporating these keywords into your content, you can improve its relevance and visibility in SERPs.
Conclusion
In conclusion, daily keyword rank tracking will remain an essential aspect of your SEO strategy. By using keyword rank tracker tools and choosing target keywords, you can monitor your website's performance in SERPs and identify opportunities for improvement.
Additionally, tracking local and mobile rankings, monitoring competitor rankings, and analyzing keyword metrics can help you optimize your website and stay ahead of the competition. With these techniques, you can improve your search engine rankings, drive more traffic to your website, and achieve your SEO goals.
By incorporating these techniques into your daily routine, you can stay on top of your SEO performance and continue to optimize your website for success.
We highly recommend you use the right SEO tool that can accommodate all of those needs within your budget. Use Sequence Stats and customize your plan as you need.