The position a website occupies in search engine results can make or break its online journey. If they can win the SERP, meaning they are able to compete. To know this, they need to be aware of the Google average position ranking in a certain period of time.
You can get the data from analytic tools such as Google Search Console or for a more complete report, Seqence Stats. In this article, we would like to show you the importance of Google average position ranking, how to track it, and some best practices to lift that up.
Significance of Tracking Google Average Position Ranking
While achieving a high ranking for keywords is undeniably important, the position in which a website appears within the search results can drastically impact its effectiveness. Research has shown that users are more likely to click on the top results, making it essential for websites to secure their position on the first page of SERPs.
Tracking the average position ranking provides insights into how effectively your website is competing for visibility and attention in the highly competitive digital marketplace. This activity also can help the webmaster to get the data for future enhancements.
Understanding Average Position Ranking
Average position ranking simply means figuring out where your website usually shows up on a search engine's results page when people look for certain words or phrases. Imagine it as a ranking that shows how often your site appears in the list of results when someone searches for something.
But remember, it's not just about the number itself; it's also about how your site compares to others. This metric usually is a cumulation of all keywords targetted by the website. Thus, it needs certain calculations to see the data.
A. How Google Calculates Average Position
Google's magic behind calculating average position involves tracking where your site pops up in search results every time someone searches for things related to your site. Then, it takes all those positions and calculates an average. If your site tends to be at the top, you'll get a low number. If it often ends up in the middle or at the bottom, your number will be higher.
B. Relationship between Average Position and Organic Search Visibility
Think of average position and visibility as best buddies in the world of SEO. The lower your average position number, the better your chances of getting noticed by people searching online. Do you know how you usually click on the first few results when you search? Well, that's what most people do too.
So, if your average position is low, your site is more likely to be seen and clicked on. On the flip side, a high average position means your site might not be as visible, and people might miss it in the sea of search results.
Benefits of Tracking Average Position Ranking
Tracking SEO average position ranking is not merely to know where your site position in the sea of results, but it can be the tool to comprehend the website better. Among the benefits, here are some of the significant benefits you can expect.
Monitoring SEO Efforts' Effectiveness: It shows you if the things you're doing to make your website better are actually working. If your rankings are going up, then you are on the right track.
Competitive Analysis and Benchmarking: Tracking your average position ranking helps you see how fast others are running. You can compare your ranking to theirs and learn from each other.
Identifying Trends and Opportunities: By noticing average position changes, you can catch cool opportunities like when a word becomes super popular, you can use it to get more visitors.
So, tracking your average position ranking is like having a special tool that helps you understand your website's journey better. From finding the best words to measuring your progress and even learning from others, it's like having a treasure map that guides you to SEO success in the big online world.
How to Track Google Average Position Ranking
Calculating the average ranking is burdening, thus you need a simpler way. Lucky you, Sequence Stats is able to do that for you, automatically. All you have to do is track the target keywords in Sequence Stats and let Sequence Stats do the rest with the statistics.
You can get the data about average ranking in each keyword group you track It means that the data will be different in every View to give you more accurate data. Here is what it looks like.
Picture 1: Average Ranking Statistics in the Stats View.
To access it, go to the Stats menu and scroll down a little to find the graphic of Average Ranking. You can choose the time period such as 1 month, 3 months, 6 months, or all the data available.
Not only that, but you can switch the graph into other forms such as tables, lines, or columns. These options will ease your journey in seeing the data.
Picture 2: Setting on Average rank
However, there is another option for tracking Google's average ranking. You can use Google Search Console to get the data. But, you cannot observe the data in a single dashboard. So, you need to check the average ranking of the page one by one.
Strategies for Improving Average Position Ranking
Imagine you're in a race, and the finish line is at the top of the search results. To reach that position, you need more than speed, you need a strategy. Here are the tactics that can boost your website forward and elevate your average position ranking.
1. Optimizing Keyword
The first strategy is to optimize your keyword. Make sure your website's pages are optimized for your target keywords and use them naturally in titles, headings, content, and meta descriptions.
Not only that, you can consider using a mix of long-tail and short-tail keywords in the pages or the produced content. This way, you can capture more opportunities to appear in both query types.
2. Create Quality Content
The second strategy is to create high-quality content that contains valuable information for users. In this matter, you have to understand what users are looking for when they search certain keywords. Then, align your content to match their intent, providing the answers they seek.
3. Improve User Experience and Site Performance
In improving the user experience, there are two main points; mobile-friendliness and page speed. Ensure that your website is responsive and user-friendly on mobile devices, as Google considers mobile compatibility in rankings.
You need to speed up your site to make the users able to access your site in a seamless experience. This way, you will lift up the performance score of your site and improve the ranking eventually.
Wrap Up
As we wrap up this exploration of tracking Google average position ranking, it's time to reflect on the journey we've undertaken and the significance it holds in SEO. Besides the tracking of keywords, you need to keep your SEO strategy robust. This way, you can improve your ranking while building brand authority.
Invest your budget effectively in the right SEO tool that can help you do all SEO tasks. Register to Sequence Stats and get the all-in-one SEO tool to do better SEO.